Growers from across the nation have participated in the nationwide in-store program by turning their mushroom packages pink from mid-September to mid-November to support breast cancer research and awareness. Pink tills will be filling the shelves in October to coincide with National breast Cancer Awareness Month.
The Mushroom Council will continue their support of breast cancer research at City of Hope, one of the nation's leading cancer research institutions. The Council will provide $50,000 to City of Hope's research on breast cancer and mushrooms. In total, the Council has awarded over $800,000 in grants for lab studies and pilot clinical trials to support research on the potential cancer-fighting benefits of mushrooms.
How to Go Pink
Participation is free and it's easy to implement. Follow these three simple steps:
• Stock pink mushroom tills in premium shelf-spaces at your local retail locations.
• Promote the program in-store through ads, POS materials, mailers, and e-newsletters to your customers.
• Talk to your in-store dietician or wellness expert to join the promotion. Identify additional opportunities for your store.
Call your mushroom supplier to tell them you want pink mushroom tills in the produce aisle this fall.
Together, we can make a difference.
For additional information, contact the Mushroom Council directly at (408) 432-710 or info@mushroomcouncil.org.
Source: Mushroom Council
