HOUSTON, TX – MountainKing Potatoes has introduced new “baby” versions of its popular Yellow and Red varieties packed fresh to order in 1.5# bags designed to appeal to younger shoppers while generating a higher ring for its grocer partners.
MountainKing’s new Baby Yellows and Baby Reds currently are being harvested for an October launch. A combination of the Yellows and Reds, packaged as Baby Medleys, also will be available.
“We selected varieties with the best overall cooking performance and flavor,” notes John Pope, MountainKing vice president of sales and marketing. “Since the baby potatoes don’t require peeling, they’re easy to prepare and have a colorful plate presentation – all big factors with millennial shoppers looking for convenient and fast meal preparation.”
Packaged in 12/1.5# Masters or 20# and 50# boxes, each bag contains 6-8 servings best prepared roasted, steamed or boiled. MountainKing’s new baby potatoes are fresh packed in mesh, see-through bags which allow shoppers to see the product. The mesh bags also are known to extend product shelf life, Pope adds.
Marketing support for the company’s new packaged baby potatoes includes signage, display bins and wraps, social media support, cooking tips and recipes.
MountainKing’s roll out of its new baby potatoes comes as reports show shoppers continue to gravitate to smaller potato and package sizes.
According to the market research firm IRI, estimated small package unit growth during the past 52 weeks is up eight percent while dollar volume is up seven percent. Pope says small potato packages also earn the highest ring in the category at $3.49 per bag.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million U.S. households enjoy MountainKing products every week.
For more information, go to www.MountainKing.com. Also, follow MountainKing Potatoes at www.Facebook.com/MountainKing-Potatoes and on Twitter @MK Potatoes.
MountainKing's new Baby potatoes are packed fresh to order in 1.5# bags designed to appeal to younger shoppers while generating a higher ring for its grocer partners
Source: MountainKing Potatoes
