HOUSTON, TX – As fans of crawfish boils descend on grocers across the south, Texas-based MountainKing Potatoes has introduced the return of its popular spring retail promotion for its Crawfish B-Red potatoes, the popular variety specially grown and uniquely packaged for crawfish boils.
MountainKing’s “Crawfish Season is Here” features high-graphic, 120 ct. display bins, display wraps and point-of-sale signs for the merchandising of the company’s Crawfish B-Reds. The variety is available in handy, three-pound bags, suitable for gatherings of 10-12 partygoers.
As part of the retail promotion, MountainKing will award an Apple Watch or iPad to the retailer with the highest percentage sales increase of the company’s three-pound B-Reds to total potato sales for the period February 15th – April 30th , 2018. District winners will earn $50 Bass Pro Gift Cards.
“All signs point to a very strong B-Red selling season,” says John Pope, MountainKing vice president of marketing, who adds the variety’s waxy texture and high moisture content help them maintain their shape after boiling, a big plus for crawfish boils serving fresh potatoes and corn.
Plus, their “boil-in-bag” packaging allows them to be dropped straight into a pot without removing them from the bag. The boil-n-bag feature also keeps the red potatoes separated from other ingredients.
As part of the promotion, MountainKing’s in-store merchandising team will assist retailers with building effective selling displays featuring the 120 ct. display bins.
For more information on MountainKing’s Crawfish B-Red Challenge, call 800-395-2004. Also learn more at www.MountainKing.com and at www.Facebook.com/MountainKing-Potatoes.
Source: MountainKing Potatoes
