HOUSTON, TX – MountainKing is spicing up the selling season of its summertime Red varieties with a limited-time retail sales contest which rewards produce managers for sales and creative merchandising of the brand’s Reds and boil-ready Seafood B-Reds.
MountainKing will award produce managers for achieving the highest percentage of potato sales with any of the Red bags and/or building the best-looking display with Reds or boil-ready Seafood B-Reds.
First-place winners will receive a Blackstone 28” XL Grill with Hood, second-place winners receive a $250 VISA gift card, and third-place winners receive a $100 VISA gift card. Every participant will receive a $25 Amazon gift card. Winners will be chosen by each chain store’s buying department starting July 7, 2023.
To enter MountainKing’s Great American Red Sale, produce managers must merchandise the company’s 3 lb. Reds, 5 lb. Reds or 3 lb. Seafood B-Reds. Minimum eligibility is one feature ad promoting the MountainKing Red variety of choice. Limited supplies are available.
MountainKing will provide participating grocers with high-graphic, half- and full-size display bins known for generating faster turns while reducing labor costs due to less frequent re-stocking. Support also includes tailored social media posts and point-of-sale cards featuring themed recipes such as Patriot Red, White and Blue Potato Salad,
All-American Red Potato Salad, Parmesan Roasted Red Potatoes and Lemon Chive Red Potatoes.
“Summer is the sweet spot for red potatoes, and they’re certainly now a go-to item for produce managers given the current supply challenges of Russets,” says Andreas Trettin, MountainKing’s director of marketing. “We’re particularly excited to roll out this promotion in time for Fourth of July selling.”
Trettin adds MountainKing Reds are ideal for potato salads and smashing while its popular Seafood B-Reds, packaged in MountainKing’s mesh Boil-n-Bag, come pre-sized for fast boiling.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million U.S. households enjoy MountainKing products every week.
To learn more, visit mountainking.com or call (713) 923-5807
