(Fort Valley, Georgia) –The 2019 Georgia peach season officially kicks off on May 20 and this season is shaping up to be one of the most flavorful seasons with enough volume to consistently supply its partners over the coveted 15-week availability period of sweet Georgia peaches.
“We’re excited for a strong season with our partners. Everyone knows a Georgia peach can’t be beat and this season, we’ve been blessed by mother nature,” notes Duke Lane III, partner with Genuine Georgia. “The cool Spring has set us up for a successful Summer. It’s given us healthy, flavorful, unmatched sugary sweet Georgia peaches.”
The Genuine Georgia Group expects to pack approximately 3 million boxes of peaches for its retail partners this season. Offering fresh peaches packaged bulk by the pound (volume-filled or tray pack) as well as convenient Grab-and-Go 2-pound bags, there’s a compelling opportunity for each retail partner to shine.
A recent Nielsen study on peach trends and opportunities (December 2018) demonstrated that 2018 was the first year that fixed weight produce items outsold loose produce. It also revealed that the top performing retailers in the country carried multiple skus – 2 times more than the lowest performing peach retailers.
“We see that when retailers carry multiple peach skus, mixing bulk with our grab-and-go bags, they instantly maximize sales opportunities by capturing different consumers at point of purchase,” notes Will McGehee, partner at Genuine Georgia. “It’s this kind of savvy partner that we expect to see shine this peach season.”
2019 Genuine Georgia partners can look forward to customized marketing support programs featuring everything from Digital ad programs, social media support campaigns, dietitian toolkits and in-store POS materials and signage.
For more information about the Genuine Georgia Group or to partner for the 2019 season, go to www.genuinega.com or call 478-822-9210.
