Monterey Mushrooms Redesigns Package Labels

Monterey Mushrooms, the largest fresh mushroom grower in North America, redesigned its package labels for all fresh mushrooms.

The new designs feature fresh, bright colors, product benefit call-outs and an easy-to-read nutrition label.

 “Shoppers want to see fresh produce clearly and understand how to use the contents," said Lindsey Roberts, company marketing manager.

The redesign was also an opportunity for the company to bring consistency to its design elements including a consistent use of colors for banners, background, net weight and country of origin.

Mushroom packages with the redesigned labels are being distributed now.

Source: Monterey Mushrooms