SOQUEL, CA — McDill Associates has announced that the most recent partner to join in the fight against hunger as part of its Growing Forward™ with Feeding America® campaign, Chiquita, has committed to donating 50,000 pounds of fresh bananas to Feeding America® member food banks. Chiquita’s sponsorship of the campaign is tied to a promotion of the Minions DVD release, which hits stores on December 8th.
Capitalizing on the popularity of the interactive, digital game created in support of Universal Pictures’ upcoming, highly anticipated home entertainment release of the summer blockbuster Minions, Chiquita’s new online promotion offers consumers a platform to play for a chance to win various prizes. The promotion will also trigger donations to help feed those facing hunger.
“It’s exciting to have such a well-known leader in the fresh category join the Growing Forward campaign,” says Melissa McDill, Campaign Director. “The Chiquita promotion is a perfect example of how fresh brands can effectively keep consumers highly engaged while simultaneously inviting them to participate in cause marketing efforts.”
Starting November 16, and continuing through January 15, individuals can visit www.MinionsLoveBananas.com to play games and help donate bananas to Feeding America.
For more information about the industry leaders supporting Growing Forward with Feeding America visit: http://www.feedingamerica.org/about-us/about-feeding-america/partners/current-promotions/growing-forward-with-feeding.html.
About Chiquita
Chiquita Brands is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products – from energy-rich bananas, blends of convenient green salads and other fruits to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. For more information, please visit www.chiquita.com.
About Growing Forward™ with Feeding America®
Growing Forward™ is a year-round cause marketing campaign developed by McDill Associates for companies in the produce industry to align with Feeding America® through a shared commitment to help fight hunger and provide more fresh fruits and veggies to local Feeding America member food banks nationwide. The program is managed by McDill Associates. Learn more at www.wearegrowingforward.com.
About Feeding America®
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Source: Chiquita
