Misionero’s New Veggie Line Focuses On Value
August 16, 2010 | 1 min to read
(Gonzales, California) Misionero Vegetables is proud to announce the addition of a new and innovative, value-line. These new products were designed with a price point targeting consumers with less disposable income.
The value line consists of two fresh and versatile products: Premium Shreds and Petite Hearts. Premium Shreds is an innovative salad mix blended daily for optimum flavor that may contain the following lettuce varieties: Romaine, Green Leaf, Iceberg, Cosmopolitan and Butter. This assortment of premium lettuce varieties gives this product a fresh, crunchy, flavorful taste.
Petite Hearts are great as a topper on tacos, enchiladas, wraps and sandwiches. Petite Hearts is a new and innovative leaf item consisting of the fresh and tender leaves of Romaine and Green Leaf lettuces. Crisp, sweet and tender; they are great as dippers, appetizers, salads, or sandwiches. Misionero’s Value-Line is triple washed and ready to eat.
“This is a great opportunity for Misionero to make fresh products that are affordable to all demographics. We are targeting consumers who want to eat healthier but may not have the disposable income to purchase value-added retail items” , states Dan Canales, VP of Sales and Marketing.
Source: Misionero Vegetables