WASHINGTON, DC – United Fresh is proud to announce the promotion of Miriam Wolk to Vice President of Membership & Marketing. In her new position, Wolk will lead marketing efforts to drive member engagement and company participation. She will also continue to direct the programs and outreach initiatives that she has successfully cultivated as senior director of membership.
“We are very lucky to have such an enthusiastic membership and marketing team,” said Tom Stenzel, United president & CEO. “Miriam has been instrumental in building unwavering relationships with our members and is perfect to lead the team forward.”
Wolk has been with United Fresh since July 2008, most recently as senior director of membership. She is an ASAE member and earned her Certified Association Executive (CAE) credential in January 2010.
“I’m excited to find new ways to engage our members with creative marketing,” said Wolk. “I look forward to directing our marketing efforts to communicate to our members that coming to events and experiencing what United Fresh has to offer is truly the value of belonging to the association.”
Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit www.unitedfresh.org or call 202-303-3400.
Source: United Fresh Produce Association