Camarillo, CA: Houweling’s is pleased to announce the appointment of Mike Reed in the role of Executive VP, Sales, for the Houweling’s Group of Companies, commencing January 5th, 2017. Reed joins the company with over 20 years of greenhouse produce experience, with the last 15 years spent in senior and executive management positions.
Kevin Doran, CEO for the company noted “bringing a talent of Mike’s calibre to our organization is the logical next step in our company’s progession. His experience, leadership qualities and industry relationships forged over the last twenty years make him the ideal candidate.” Doran continues, “Our company has been through a critical transition to a direct to retail business model over the last few years. Mike’s experiences with some of the sectors top companies will serve him well in leading our commercial efforts to the next level.”
Having built his career foundation in retail as a category manager, Reed moved to the other side of the desk in 1997, as a greenhouse product manager. From that initial foray into produce, he built an impressive path climbing to the executive ranks of numerous, highly respected organizations within the industry. Asked what attracted him to Houweling’s he shares, “Early in my career, Houweling’s was a grower with whom I had the pleasure of representing. Since that time they have grown and evolved into a major supplier in North America. I’ve watched closely the changes they have made over the last few years, positioning the company as a top tier supply partner. It is an exciting time to be joining Houweling’s ” Reed continues, “ and I am thrilled about being part of a team dedicated to being the supplier of choice in our categories.”
Houweling’s Group is an industry leading greenhouse vegetable grower, propagator and marketer with operations in Delta, BC, Camarillo, CA, Mona, UT and Loveland, CO. A year-round grower, with over 200 acres of greenhouse farms, Houweling’s sustainably produces fresh and flavorful tomatoes, bell peppers and cucumbers.
Source: Houweling’s Group
