Soquel, California – McDill Associates has promoted Lisa Hansen to Vice President and General Manager, and has added Michael Rosenberg as Vice President of Strategy. Lisa was formerly Director of Business Development at McDill, while Michael joins the company after serving as VP Marketing for a number of Silicon Valley technology companies.
“We are very excited to have Lisa move into this new role at McDill,” said Melissa McDill, agency founder, CEO and creative director. “In her fifteen years at the agency Lisa has proven time and again that she is more than capable of making sure our clients are well-served, and that our team is happy and productive. We are also excited to have Michael join our team as he adds a new dimension to our service offerings by providing McDill with greater depth in terms of helping our clients formulate marketing strategies.”
“We’ve got a great team at McDill, and I’m excited to have the opportunity to take on this new role,” said Ms. Hansen. “My goals are to continue our agency’s focus on creative excellence, built on strategic thinking, and to continue to grow the agency working closely with Melissa, Michael and the rest of the McDill team.”
“I’ve partnered with McDill frequently over the course of my career, and have always been impressed by the quality of the agency’s work, and the commitment of the team,” said Mr. Rosenberg. “I’m looking forward to working with Melissa, Lisa and the rest of the team to help our clients with sound strategic guidance and effective marketing support.”
McDill is a full-service marketing and branding agency with a focus on fresh foods and consumer packaged goods. The agency’s clients include Back to Nature, Snackwells, Duda Farm Fresh Foods, Naturipe Farms, New Star Fresh Foods, California Strawberry Commission, Monterey Mushrooms, Marroquin Organics, Santa Cruz Nutritionals, Hip Chick Farms and Katz Baking among others.
About McDill
For more than two decades McDill Associates has partnered with brands to develop and execute marketing programs that drive results, capture markets and grow businesses. Our strategic thinking based on real-world experience, combined with our award-winning creative ensures that every McDill client has the tools they need to achieve their objectives. While our work spans multiple industries, our core competencies are in the food, beverage and fresh produce market segments.
Source: McDill Associates
