Mark Degner Named To The Board Of Directors Of Category Partners, LLC

Category Partners is proud to announce that Mark Degner has accepted a key role as a member of the Board of Directors. Mark Degner has over 30 years of experience in sales, marketing and consulting to both the Consumer Packaged Goods and Produce industries. In 1999 he founded FreshLook Marketing, a premier company for tracking produce performance at both the UPC and PLU level. Mark served as the President and CEO, and was engaged in sales, marketing, client services, innovation, finance and was FreskLook’s chief “cheerleader”. Prior to FreshLook, Mark served as Vice President, U.S. Marketing at Information Resources, better known as IRI, providing sales tracking and category management solutions. Over his 13 year career at IRI, Mark held a number of management positions developing solutions and applications utilizing retailer scanner sales data. Before IRI, Mark had worked for Willard Bishop Consulting, LTD.

Mac Johnson, President and CEO of Category Partners said “I had the opportunity to work with Mark when he was leading FreshLook as a client and was always impressed with his insights and his ability to strategize solutions. He knew how to take big data, and make it meaningful.” Johnson went on to say, “we very much look forward to Mark’s experience and insights to take us to the next level of helping our clients using data not only to support their success but that of the category”.

Mark added, “I’m excited to join the Category Partners team, for almost 30 years I’ve been involved with making big data available to clients, but the key is making it usable and actionable. Category Partners has developed the tools to do just that, and I believe that my experiences, especially those from the street of hard knocks, can make those tools that much stronger”.

Mark attended Western Illinois University where he attained his BS degree in Finance. Mark and his family reside in Cary, IL.

Mark also has a passion for mentoring young men, and has been actively involved with grooming the next generation for the past several years.

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About Category Partners

Category Partners was started in 2008 by two large grower/shippers to enhance their ability to provide category management and development insights. Since that time Category Partners has been very active developing plans and programs for other grower shippers and retailers, and has been interviewed, and has quoted by many trade publications, and industry groups. Category Partners is a member of PMA, United Fresh, Fresh Produce and Floral Council and SEPC, and is headquartered in Aurora, CO, with offices in Idaho Falls, ID, and Ventura, CA.

http://www.categorypartners.com

Source: Category Partners