Mann Packing’s Marketing Activities Heat Up Summer Sales
May 9, 2014 | 2 min to read
SALINAS, CA – Mann Packing is heating up sales with its annual Summer Slaw Spectacular promotion, along with a new seasonal “Summer Fun” fresh vegetable tray.
Instant Redeemable Coupons (IRCs) will be applied to packages of Mann's Broccoli Cole Slaw and Rainbow Salad beginning mid June through Independence Day. Consumers will save $0.55 per package.
“This is one of Mann’s most successful promotions historically with more than 200,000 impressions delivered over the peak slaw season and Fourth of July holiday,” said Kim St George, director of marketing and innovation. “We are expecting double-digit redemption nearing 20 percent.”
Mann’s latest seasonal tray with a “Summer Fun” graphic design, will be available in the United States and Canada in 18-ounce and 40-ounce sizes from end of May through August 2014.
“Our tray business is strong and we want to continue to offer our retail partners occasion-based products that generate incremental sales, as well as in-and-out opportunities,” St George said “The high impact graphics are attention-getters and consumers love the convenience of grabbing a fresh, healthy item that’s easy to take to summertime events and activities, and is always a crowd pleaser.”
For more information about Mann’s Summer Fun tray, annual Summer Slaw Spectacular and other promotions, visit www.veggiesmadeeasy.com.
About Mann Packing Company
Mann Packing is located in Salinas, Calf., in the heart of America’s ‘salad bowl.’ Mann’s carries the distinguished certification by the Women’s Business Enterprise National Council (WBENC)—the most widely recognized and respected certification in the United States for women's business enterprises.
An industry leading, third-generation supplier of premium fresh vegetables, including commodity products and fresh veg mixes, dishes and salads, Mann is celebrating its 75th anniversary in 2014.
Staying on the cutting edge of package and product innovation has made Mann’s a regarded consumer brand; being vigilant on food safety practices and compliancy regulations has made it a trusted brand among retailers and consumers alike. A solid relationship with its grower partners ensures Mann’s ability to offer the freshest, most wholesome vegetable products in the market.
Source: Mann Packing Company