Mann Packing Participates Again In Rock ‘N’ Roll Marathon Series
September 17, 2013 | 2 min to read
SALINAS, Calif. – Mann Packing is teaming up with the Rock ‘n’ Roll Marathon Series® for a second race season this fall to feature its award-winning Stringless Sugar Snap Peas at three major race events in San Jose, St. Louis and Las Vegas.
The Rock ‘n’ Roll Marathon Series® is the world’s largest running series, covering several major markets in North America and international destinations, with more than 471,500 participants. In addition, the Rock ‘n’ Roll Marathon Series® is a charity fundraising event that raised more than $250 million last year.
The Rock ‘n’ Roll Marathon Series® creates a festival-like atmosphere when it comes to town – combining running, music and fun, at a two-day health and fitness expo, along with offering runners options including a marathon, half marathon, relays, wheelchair invitational and elite athlete invitational. There are live bands along the racecourse and a post race concert.
In addition to Sugar Snap Pea sampling, Mann will have Snappy, its mascot, on hand for pictures and to distribute future-purchase coupons to more than 35,000 attendees at each race, said Gina Nucci, director of healthy culinary innovation.
“This is the second season that we are participating in the Fitness Expos at the race events,” Nucci said. “The demographics of the race participants match our target market.”
Again this year, Mann will be featured in Competitor Magazine, distributed regionally (55,000 circulation) and in regional and local print advertisement, along with the official event guide and official marathon website presence.
“The Rock ‘n’ Roll Marathon Series® was a new venue for us to promote our products and generate awareness for Mann overall last year,” Nucci said. “This season we’re participating in races where we have outstanding distribution with our retail partners such as Savemart, Lucky, FoodMaxx, Raley’s, Nob Hill and Bel Air in Northern California; Dierberg’s and Schnuck’s in St. Louis; and Albertson’s in Las Vegas.”
For more information about Mann Packing, its product line and promotional opportunities please visit www.veggiesmadeeasy.com.
About Mann Packing Company
Mann Packing Company, Inc., located in Salinas, Calif., is one of the world’s leading suppliers of fresh vegetables. Mann Packing Company is certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US. We encourage the commitment to supplier diversity that is embraced by corporations and government agencies today.
Source: Mann Packing Company