Mann Packing Aims To Sizzle Up Summer Slaw Sales

SALINAS, Calif. – Shoppers can enjoy savings while they toss their favorite summer salads with Mann Packing’s annual Summer Slaw Spectacular on-pack promotion.

More than 200,000 IRCs will be applied to packages of Mann's Broccoli Cole Slaw and the new Rainbow Salad™ blend, starting June 14. Consumers will save $1 with the purchase of any two (2) of these items (U.S. only).

This is one of Mann’s most successful promotions historically, with a 19 percent redemption rate last year, said Elena Hernandez, marketing and communication specialist.

To further support summer sales and the launch of the reformulated Rainbow Salad™ blend, as well as new crinkle-cut sweet potato fries, Mann participated in the BlogHer Food ’12 conference, June 8-9 in Seattle.

More than 500 influential food and lifestyle bloggers, writers, authors and photographers attended the two-day conference that featured interactive panel discussions, keynote interviews and designated times for sponsor sampling and demonstrations.

“Bloggers are powerful marketers for brands,” Hernandez said. “Their words create a social echo, because their message is amplified to their social graph and beyond.  BlogHer Food was a great opportunity for us to establish relationships directly with these key influencers, as well as the chance for them to sample fresh vegetables direct from California – the sugar snap peas were a huge hit!”

For more information about Mann’s Annual Summer Slaw Spectacular and other promotions, visit www.veggiesmadeeasy.com.

About Mann Packing Company

Mann Packing Company, Inc., located in Salinas, Calif., is one of the world’s largest suppliers of fresh produce.  A family-owned company for three generations; 64 percent of the company shareholders are women who continue the rich tradition of developing innovative new fresh-cut vegetable products. Twitter/@MannPacking

Source: Mann Packing Company