‘Living Brand’ Created To Support Girl With Cerebral Palsy

She is a beautiful Latina role model named Bonita© and even if she’s only a drawing, over time she will become a ‘living brand’ designed to help a real young girl needing support for many years to come.

Bonita© was created last year by New York artist, Israel Hale, who carefully illustrated her to represent a healthy persona. She eats healthy food, exercises regularly, and by doing so provides the very best example for her friends and family.

However, she’s much more than a role model for those close to her, Bonita© is also playing an important role in a much larger arena as she’s the focus of a new program called Healthy Kid Branding™. This program uses her as personal reinforcement for the importance of a diet stressing fruit and vegetables along with daily running, bike riding and other fun activities.

Healthy Kid Branding™ is tied to recent research findings from Cornell University showing animated character stickers on a healthy snack makes those choices more appealing to children. This means there is a way to ‘brand’ healthy products, helping to level the playing field with big spending companies already selling less-healthy branded foods in schools and elsewhere.

If this isn’t enough to keep her busy, Bonita also represents something new to the world of healthy role models in that she is being introduced and promoted as a brand designed to gain value otherwise known as brand equity.

She’ll be doing this in order to help support a real girl who faces major challenges beyond those related to not being in shape. Her name is Taylor Ann Williams, age 6, and confined to a wheelchair because of Cerebral Palsy.

“The Bonita role model is the first of several living brands we will be creating to support my granddaughter while also helping to educate other children on the benefits of a healthy lifestyle,” says Alan Taylor, Taylor Ann’s grandfather and owner of Taylor Ann Enterprises LLC as well as marketing director of Pink Lady America LLC in Yakima, Washington.

“You could say Bonita and my granddaughter Taylor Ann are in a way working together in what would have to be seen as a win-win scenario. Bonita is helping children and in doing so will be seen in as many places as possible. The more she’s seen, and more popular she becomes, the more equity is added to her as a brand.”

While her value is being generated, likely for a period of three to five years, Bonita will be available to those representing health-oriented causes and products under a royalty-free license which only has usage requirements.

“That’s right, Bonita and the Healthy Kid Branding program will be free as the value builds,” Taylor says. “And there will be no costs involved until the equity is such that it’s clear a commercial situation exists.”

“When that level is reached, donations for usage will be sought in order to support Taylor Ann which is estimated at well over a million dollars by adulthood. And when that time comes, Bonita and other living brands will be in my estate so that support will continue.”

Contact Alan Taylor at 509-961-9186 or Taylorannenterprises@yahoo.com

Source: Bonita© & The Healthy Kid Branding Program