Litehouse Keeps It Simple This Summer With Coleslaw Promotion

SANDPOINT, IDAHO – Litehouse, Inc., the nation’s premier salad dressing, dip, herb and cheese company, is celebrating the summer entertaining season with a special promotion that will support retailers and highlight the company’s Coleslaw dressing in a classic, easy and delicious two ingredient coleslaw. According to IRI data, retailers running a Litehouse promotion have seen up to a 40 percent increase in sales, making this summer a great time to promote with Litehouse.

Building upon the success of last year’s “2 Ingredient Coleslaw” promotion, this year’s promotion again spotlights the ease and versatility of Litehouse Coleslaw dressing. Combine one bag of slaw mix with one jar of Litehouse Coleslaw dressing, mix together and enjoy as a tasty side dish, or add extra flavor and texture to summer staples like burgers, tacos and fish. No matter how you serve it, Litehouse Coleslaw makes for an easy and complete meal.  

The Coleslaw promotion will run June 18 – July 8 and will be supported by retail and consumer initiatives:

• In-store campaign, including signage and point-of-sale materials, sampling, for a “2/$5” promotion
• “Summer Grilling” Satellite Media Tour with tips and tricks for spicing up summer entertaining
• Coleslaw recipes and 4th of July barbeque inspiration
• Integrated social campaign and consumer sweepstakes

Made extra thick and creamy with our freshly-made mayonnaise, Litehouse Coleslaw dressing is the perfect blend of sweet and tangy, and it won’t “water out” when added to cabbage. It’s sure to become a friends and family favorite for summer entertaining.

All Litehouse dressings contain no artificial preservatives, no High Fructose Corn Syrup, and no added MSG and can be found in the refrigerated produce department at grocery retailers nationwide.

About Litehouse, Inc.

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, Instantly Fresh® Herbs, blue cheese, and cold pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan…Families Making Food for Families. For more information, visit www.LitehouseFoods.com, Facebook, Instagram,Pinterest and Twitter.

Source: Litehouse, Inc.