SANDPOINT, IDAHO – Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada[1], is focusing on millennials’ ingredient and flavor preferences with a special spring promotion dubbed “Make More with Less!” The promotion will support retailers and highlight OPA by Litehouse® Greek yogurt salad dressings, a line of full flavor dressings with fewer calories and less fat than other options.
A $7.7 billion category in the U.S.[2], Greek yogurt is a favorite among health-conscious millennials due to its creamy texture, protein content, and low-fat options. According to a proprietary study, Millennials also prefer unique flavor profiles like the refreshing OPA by Litehouse Strawberry Poppyseed dressing, which pairs perfectly with a kale summer berry salad and is only 60 calories per serving, and the bold and creamy OPA by Litehouse Avocado Cilantro dressing, which adds cool flavor to spicy dishes and is only 50 calories per serving.
The “Make More with Less!” promotion runs April 16 – April 30 and will be supported by online and offline initiatives, including a consumer sweepstakes for a chance to win a 16-piece cookware set valued at $800. Additional promotion support includes:
- In-store campaign with signage, sampling, and promotional pricing at select retailers
- Coupon for $1 off OPA by Litehouse dressing with the purchase of bagged salad
- Downloadable coupon from www.litehousefoods.com for $1 off OPA by Litehouse
- “Easy Meals for the Whole Family” Satellite Media Tour hosted by a notable lifestyle expert
- Recipes from bloggers and social influencers
Beginning April 16, consumers can enter to win the sweepstakes by posting and sharing a picture of their favorite healthy dish with #MoreOPAPleasePromo on Instagram, Twitter or the Litehouse Facebook page. To learn more about the sweepstakes and promotion, and to discover easy, healthy, five-ingredient recipes, follow Litehouse on social media or visit www.LitehouseFoods.com.
“The growth of OPA by Litehouse dressing showcases the impact of Greek yogurt-based dressings at grocery,” said Alison Kellogg, Brand Manager at Litehouse. “Greek yogurt is a go-to for many consumers looking for healthy options, so our delicious, lower calorie Greek yogurt-based dressings are the perfect option, allowing consumers to make more with less!”
OPA by Litehouse is a healthy and easy way to add flavor and fun to family meals, with less fat and fewer calories than regular dressing. Available in classic favorites, such as Ranch and Blue Cheese, as well as delicious flavor innovations like Tzatziki Ranch and Feta Dill, OPA by Litehouse dressings are refrigerated, gluten-free, contain no high fructose corn syrup, and are made without any artificial flavors or preservatives.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com,Facebook, Instagram, Pinterest and Twitter.
1 IRI Total US MULO and Nielsen Homescan
2 Nielsen; FoodNavigator-USA; Spire
Source: Litehouse, Inc.
