Sandpoint, IDAHO – Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada1, is brightening up its line of Freeze Dried Herbs with new branding and packaging. The updated look leverages design cues from the recently refreshed core line of Litehouse dressings and dips.
Hitting shelves just in time for the holiday season, the new Litehouse Freeze Dried Herbs packaging features modernized branding, an easy-to-read label with helpful usage tips and product claims, and eye-popping color with mouthwatering photography. The new labels also note the fresh product equivalent inside each jar, showcasing the value of Litehouse Freeze Dried Herbs.
“Our trend-setting design and color palette was created with consumers in mind, and the bright, bold labels and easy-to-read flavor names help product stand out in-store,” said Theresa Lindholm, brand manager, Litehouse, Inc. “The new look illustrates our commitment to taste, freshness and real ingredients.”
With over 75 percent of consumers stating that quality and value are the most important factors when it comes to purchasing food2, Litehouse Freeze Dried Herbs deliver on both, providing the solution that consumers are looking for when making grocery purchasing decisions. The freeze-drying process for Litehouse herbs locks in flavor to deliver the taste and aroma you'd expect from freshly picked herbs, and has a bolder flavor, brighter color and stronger smell than dried herbs – for quality you can taste and see. Litehouse Freeze Dried Herbs can also help consumers save time and money; there is no prep time, no food waste, and the herbs have a three-year shelf life.
Ideal for Thanksgiving and holiday gatherings, Litehouse Freeze Dried Herbs instantly refresh when cooking and are a great way to add loads of flavor to any dish or recipe. The poultry flavor is the perfect blend for homemade stuffing, and just one-half jar is enough for one turkey's worth of stuffing. The garlic flavor embodies the full taste of fresh garlic, without the peeling and chopping, and one jar is equal to 45 cloves of fresh garlic.
To celebrate the new packaging and upcoming holiday season, Litehouse is spotlighting Freeze Dried Herbs through a retail promotion featuring an in-store campaign with secondary displays and point-of-sale materials. Supporting consumer initiatives include broadcast segments hosted by Registered Dietitians, and recipe development and content created by social media influencers.
Litehouse offers 17 varieties of Non-GMO Project Verified freeze dried herbs, ranging from mint, basil and cilantro to ginger and thyme, as well as delicious herb blends like guacamole and poultry. Find Litehouse Freeze Dried Herbs in the produce department at grocery retailers nationwide or online at Amazon and Walmart for an MSRP of $3.99 – $4.99.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, cheese and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visitLitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
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1 Combined U.S. and Canada, IRI Total US MULO and Nielsen Homescan
Source: Litehouse, Inc
