SANDPOINT, IDAHO – Litehouse, Inc., a 100% employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the combined U.S. and Canada[1], is kicking off summer with its annual retail promotion for Litehouse Coleslaw dressing: “2 Ingredient Coleslaw.” The promotion celebrates simple summer entertaining with a classic two-ingredient coleslaw recipe featuring the bagged slaw provider for each retailer and Litehouse Coleslaw dressing.
Running June 16- July 6, the promotion is strategically timed to support retailers and drive produce department sales during peak coleslaw consumption months and summer celebrations, including Father’s Day, Canada Day and the Fourth of July.
“Our summer retail promotion showcases that delicious eats don’t have to require long prep and cook times, and a BBQ-ready dish is as easy as 1+1 with our Coleslaw dressing,” said Camille Balfanz, Senior Brand Manager at Litehouse. “Coleslaw dressing sales typically peak in June and July, making it an ideal time for retailers and bagged slaw providers to collaborate on a promotion that inspires consumers to mix up their summer entertaining.”
Litehouse Coleslaw dressing is extra thick and creamy, so it doesn’t get watered down when added to cabbage, with a balanced tangy and sweet taste. The dressing does not contain artificial colors, flavors or preservatives and is made without high fructose corn syrup. For a delicious side dish or a flavorful topping on burgers, tacos or fish, simply mix together one bag of slaw with one jar of Litehouse Coleslaw dressing. Find Litehouse dressings in the refrigerated produce section, where other fresh coleslaw ingredients can be found, in grocery stores nationwide.
The coleslaw promotion includes an in-store campaign with signage, point-of-sale materials, and promotional pricing for Litehouse 13oz Coleslaw dressing in the U.S. and Litehouse 384mL Coleslaw dressing in Canada. Supporting consumer initiatives include:
- Summer entertaining satellite media tour hosted by a notable lifestyle expert
- Online consumer sweepstakes running June 16-July 6 for a chance to win a YETI® cooler
- Recipes from social media influencers and bloggers
- Integrated online campaign and digital advertising
[1] IRI Total US MULO and Nielsen Homescan
About Litehouse, Inc.
Litehouse, Inc. is a leader in refrigerated salad dressings, dips, cheese, freeze dried herbs and other innovative and delicious products. Founded in Hope, Idaho by the Hawkins family in 1963, Litehouse is proud to be a 100 percent employee-owned company. Each of the employee-owners is committed to providing great-tasting, high quality food made with real ingredients and crafted with care. Manufactured at the company’s five U.S. facilities based in Idaho, Michigan and Utah, Litehouse award-winning products are available in North America through general retail, e-commerce, foodservice, deli, club stores, and value-added goods such as meal and salad kits. For more information, visit www.litehousefoods.com, Facebook, Instagram, Pinterest and Twitter.
