New Rochelle, NY — Employees of LGS Specialty Sales will give back and get to know their customers on a whole new level by participating in the Susan G. Komen Greater NYC Race for the Cure, a 5K Walk/Run, which takes place this Saturday in Central Park, New York.
“The origin of our participation started a couple of months ago when we took part in the Cycle for Survival,” says Rebekah McMurrain, category manager for Navels, Minneolas and Vanilla Persimmons. “Our social media team was there in force with us, and we had such a positive response from our consumers that we sought out another way to give back to the community and connect directly with our consumers too.”
Nearly 20 LGS employees, family and friends will participate in this Saturday’s walk/run as the ‘Darling Dashers’, namesake for the company’s Darling Clementines brand. In addition, LGS will host a booth and hand out clementines.
LGS is a year-round supplier of clementines as well as other produce. The company’s tie in between produce and health-related events is a natural. After all, national health organizations such as the Center for Disease Control advocate eating a diet rich in fruits and vegetable to prevent cancer. The Susan G. Komen Race for the Cure® Series is the world's largest and most successful education and fundraising event for breast cancer.
In addition, LGS consumers and customers can follow the race on Saturday via Social Media such as on the company’s Facebook-@DarlingClementinesUSA, Instagram @Darlingclems and Twitter-@Darlingclems sites.
Last year’s Komen Greater NYC Race for the Cure attracted over 12,000 people including nearly 1,000 survivors.
About LGS Specialty Sales
LGS Specialty Sales, located in New Rochelle, NY, is a four-star, A-rated importer of fresh fruits and a market leader with the first SQF Level 2 certification. Known best for introducing U.S. consumers to clementines from Spain over two decades ago, the company now imports clementines and other premium citrus from Spain, Morocco, and South America. LGS has added other premium produce such as Hass avocados, Navel oranges and grapes to its core group of commodities.
For more information, visit: www.lgssales.com
Source: LGS Specialty Sales
