Berlin, Germany – Fruit laser labelling specialist Laser Food is preparing for major expansion following the signing of a distribution and marketing deal with JBT, with the company poised to move into South Africa, Latin America and other non-US markets.
A pioneer of environmentally-friendly laser labelling for fruit, Laser Food has until now only been present in European markets, such as France, the UK and Spain, but the new accord will enable the Valencia-based company to forge links with producers in all non-US markets.
Under the terms of the agreement, JBT, with sales in more than 100 countries, will build and market Laser Food’s Laser Mark™ labelling system1, with the exception of some European markets where Laser Food is already present.
Speaking at Fruit Logistica 2015, Laser Food’s international business development manager, Stephane Merit, said the deal would give Laser Food access to JBT’s commercial and logistical network, as well as its technical support, enabling the launching of the system on a far greater scale.
He said: “At the moment our machines are being used in places like Spain, France and Poland, but we plan to have them in other areas like South Africa, as well as South and Central American countries.”
“With this new deal we are going to be able to access South Africa, among other places, and our clients will have the security of knowing that we will be near them for support.”
Laser Food’s Laser Mark™ labelling system functions through the combination of the removal of a tiny area of fruit surface by laser and the application of an EU-approved contrasting liquid2 to add almost any type of brand logo.
JBT labeler technical manager Seamus Cullen said: “JBT is excited about our partnership with Laser
Food.”
“Technology, service and manufacturing have always been cornerstones of JBT’s business, and we are pleased to be able to offer this novel, value-added technology to Europe, South Africa, Latin America and the Pacific Rim countries.”
“JBT considers the Laser Mark™ system to be a natural extension of our existing conventional labelling product offering.”
About JBT
JBT is a leading global supplier of integrated solutions for the food processing industry. Amongst other services, the company is a prime solution and equipment provider within the fruit and vegetable industry. From preparation to preservation, conveying and packaging, JBT has a comprehensive range of technologies that capture the freshness, taste, texture, appearance and nutritional value of fresh and processed fruit and vegetable products. JBT maintains a worldwide presence with operations or offices in more than 25 countries, providing a global research and development, sourcing, manufacturing, and sales and service network.
About Laser Food
Based in Valencia, Spain, Laser Food originally developed the laser labelling technology between 2010 and 2013 as part of its Laser Mark™ research project, which was 50% funded by the European Union. The technology, which can be applied to almost any type of fruit or vegetable, uses completely natural, European Union-approved products2 that do not damage the fruit surface of interior in any way and maintain the commercial value of the product. Although the company is based in Spain, 90% of Laser Food’s sales are generated outside the country. Laser Food tailors its service to the individual needs of each client. It currently works with customers in Italy, France, Poland and the UK.
Source: Laser Food
