KIKU® Apple Pouch Bags Now Available
January 16, 2013 | 2 min to read
What a better way to kick off a new year than with an apple that has super sweet flavor and great eating quality. The long-awaited KIKU® apples by Wenatchee, Wash.-based Columbia Marketing International is packed and ready to sweeten things up in the produce section. With its super sweet flavor, red-stripped appearance and crunchy flesh KIKU® has become an annual crowd pleaser.
One KIKU® customer stated, “I purchased these apples at our local supermarket and they are the best apple I have ever eaten,” says Myrna from Easton, PA.
CMI is ready to partner with retailers to take apple sales to the next level with their high-graphic KIKU® shippers. KIKU® shippers are available in both a five box euro display with bulk fruit and tote bags; and a two box euro display with 2 pound pouch bags. All KIKU® tote bags and pouch bags come complete with the story of KIKU®, its parentage, flavor profile and more. Tote bags also have a PLU number on the handle to ensure proper identification at the register; while the pouch bag comes complete with a crisp-clear viewing window to show the consumer the premier fruit they are about to purchase.. There is a QR code on all bags that leads consumers to quick tips on the variety, a grower video, recipes, craft ideas and contest information.
The KIKU® two pound pouch bags will be a great sales vehicle for introducing consumers to the variety without any sticker shock; as the 2 pound bags will be comparable in price with other three pound bags of everyday varieties. Pouch bags give apple lovers a handy bag of smaller fruit for snacking on, and can be reused as lunch bags or can be shared with friends and neighbors.
Bob Mast, CMI’s Vice President of Marketing stated, “Everything looks very nice, we zeroed in on color and sugar standards today and we are confident that consumers will enjoy this year’s KIKU® eating experience.”
KIKU® shipments have begun this week and will continue to ship for approximately eight weeks.
CMI continues to enforce strict quality standards for the KIKU®. Before making it into bright KIKU® packaging, the apples are machine and hand sorted – maintaining their red-stripped appearance and each KIKU box packed maintains strict flavor standards.
Mast stated, “The KIKU® apple has been growing a large following over the past few seasons with consumer acceptance being beyond CMI’s initial expectations. We have really been quite surprised by the overwhelming positive feedback we have received thus far.
The KIKU® crop continues to grow each year; however there is a limited availability. Supplies are projected to last through March.
“We encourage people to order while they last,” says Mast.
Quite possibly the sweetest apple you will ever taste.™
(Note) KIKU® is a registered trademark, please make sure to use the “®” wherever KIKU® is written. Thank you for your consideration.
Characteristics of A KIKU®
• Especially sweet, exotic taste
• Vibrant red stripped appearance
• Firm, juicy flesh
• Unique and colorful packaging
Source: Columbia Marketing International – CMI