Wenatchee, WA—Kanzi® apples have achieved a significant milestone in the apple industry, with Nielsen Total US apple data revealing a staggering +478% sales dollars increase, and +613.2% growth in volume over the latest 13-week period ending December 2, 2023. This growth rate is four times higher than any other branded apple in the Top 15, highlighting the extraordinary market appeal and escalating popularity of Kanzi®.
Cultivated exclusively by CMI Orchards and Applewood Orchards in the U.S.A., Kanzi® apples, with their origins in Belgium, captivate American consumers with their intensely sweet and tangy flavor. The distinctive taste profile secures them a preferred spot in holiday baking and a permanent place in the kitchens of culinary aficionados.
Rochelle Bohm, Vice President of Marketing at CMI Orchards, underscores Kanzi®‘s remarkable sales performance: “The explosive growth of Kanzi® apples, spotlighted in the latest Nielsen report, stands as a testament to their unmatched taste and quality. Consumers wholeheartedly embrace Kanzi®, propelling category sales through their outstanding performance in the market. Over the latest 52-week period, Kanzi® sales dollars have grown by +45.4%.”
Further amplifying Kanzi®’s impact, dynamic new branding for Kanzi® launched this season, in sync with the global brand vision. The new branding, featuring a vibrant splash graphic, represents the energy and invigorating taste that Kanzi® apples add to everyday life.
Rochelle Bohm, Vice President of Marketing at CMI Orchards, underscores the timely opportunity for retailers: “Now is the perfect moment to feature and promote Kanzi® apples on the produce shelf. The combination of our abundant, high-quality harvest, eye-catching new branding, and the phenomenal sales success we’ve seen, clearly indicates a rising consumer demand.”
About Kanzi®
Kanzi® apples, originating from Belgium, now thrive in the U.S. thanks to an exclusive partnership with Columbia Fruit Packers, one of CMI Orchards’ owners. Grown in Washington State and supported by an alliance with Applewood Fresh Growers LLC in Michigan, Kanzi® apples are readily available to retailers through a regional program.
About CMI Orchards
CMI Orchards is one of the Pacific Northwest’s largest growers, shippers and packers of premium quality conventional and organic apples, pears, and cherries. Based in Wenatchee, WA, CMI Orchards delivers outstanding fruit across the U.S.A. and exports to over 60 countries worldwide. For more information, visit www.cmiapples.com
