New! Thomas Fresh is prepared to ship several stone fruit items under its locally sourced, premium brand. These recently debuted products include: cherries, peaches and nectarines locally grown in the beautiful Okanagan valley of British Columbia.
Thomas Fresh is no stranger to locally grown products, with most of its potatoes sourced from Canadian farmers throughout the year, many of which are available locally year-round. Recognizing the opportunity to supply additional local fruit options to the marketplace, Thomas Fresh expanded their product line to reflect the growing appetite for Canadian grown produce and support for local industries.
“We understand the growing need to provide locally sourced produce to Canadians in grocery stores” explains Roy Hinchey, CEO of Thomas Fresh. “This has created opportunities to work with more family grower operations within our country. When we began our relationship with our Okanagan partner, we knew their fruit quality was top-notch and we saw an opportunity to showcase their produce at major retail stores.”
“The Okanagan valley is a hotspot for local fruits and vegetables and having a Thomas Fresh facility located in British Columbia allows us to distribute produce from this region efficiently to grocery stores, ensuring that maximum freshness is maintained”, Hinchey continues. As shoppers sustain their strong appetite for Okanagan grown fruit in Western Canada, its reputation for excellent taste and approval among grocers makes Thomas Fresh proud to be a supplier of these delicious products.
According to Nielsen research, cherries showed the strongest potential for growth in the fruit category for produce last year, making them a progressive choice to carry in Canadian supermarkets. It isn’t hard to understand why consumers love this richly sweet fruit, and Thomas Fresh is pleased to now offer 1 lb ‘Fresh Okanagan Cherries’ and 10 oz ‘Okanagan Jumbo Cherries’ available in recyclable clam shells which feature premium labelling.
Next up, Thomas Fresh is offering two new Okanagan grown, summer fruit classics – peaches and nectarines. Both are sold in 3 litre, recyclable clam shells with eye-catching sleeves.
Peaches and nectarines are the definition of summer in Canada. Both of these juicy fruits provide a sweet and refreshing flavour and pair wonderfully in cobblers, pies, yogurt parfaits, smoothies and summer cocktails. Take a bite out of summer with these two heavenly fruits!
Look for our Thomas Fresh, Okanagan grown, cherries, peaches and nectarines within Western Canada and beyond. For more information on our Okanagan stone fruit program please contact your local Thomas Fresh representative, here.
Source: Thomas Fresh
