Imhof Elevated To USPB Industry Communications & Policy Manager

DENVER — The United States Potato Board (USPB) is pleased to announce the promotion of Alexandra Imhof to the position of USPB Industry Communications & Policy Manager, effective July 1, 2012. She has been with the USPB since August 2003, when she was hired in the Finance Department. In October 2006, she transferred into the newly created Industry Communications & Policy (ICP) Department

Imhof thrives on new challenges and professional growth. She is an administrator of the USPB’s database and works to keep this important technological resource functional and relevant. Her past experience at the USPB also entails managing the USPB’s participation in all trade shows and also managing the logistics for the Potato Industry Leadership Instituted (PILI) with the NPC. With her promotion to manager, Imhof will be undertaking the added responsibilities of maintaining the USPB’s website and the creation and delivery of the USPB’s e-newsletters to the industry.

Regarding Imhof’s promotion, USPB Industry Communications & Policy Vice President David Fraser said, “Alex has been an integral team member from the beginning of the USPB ICP Department. Her past duties, coupled with her newly expanded role in managing all ICP electronic communications, including the industry website, www.uspotatoes.com, and our e-newsletters, Industry Update and Fresh Grower-Shipper Update, not to mention leading the upgrade to and ongoing maintenance of the USPB Grower Database, mean Alex will continue to play a very key role in our ongoing efforts to make our industry communications even more effective and efficient..”

For more information, see the complete USPB Long Range Plan for Fiscal Years 2012-2016.

For more information on the USPB as the nation’s potato marketing organization, positioned as the “catalyst for positive change,” and the central organizing force in implementing programs that will increase demand for potatoes, please visit www.uspotatoes.com.

David Fraser is Vice President, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 901-854-4321 or david.fraser@uspotatoes.com. For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board—Maximizing Return on Grower Investment.

Source: United States Potato Board