EAGLE, Idaho – Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief:
- BUY: any two Country Crock® 45-ounce spreads
- GET: a free bag of Idaho® potatoes up to $2
- GIVE: Idaho Potato Commission will give a bag of potatoes to Feeding America for each coupon redeemed, up to 32,000 5-pound bags total, and Country Crock® is donating $15,000 to the 35-year-old nationwide network of food banks, the leading domestic hunger-relief charity in the United States.
“Both the shopper and retailer can feel good about helping to give to a family in need during the holidays, thanks to our charity tie-in with Feeding America,” said Seth Pemsler, vice president, Retail/International, Idaho Potato Commission. “And shoppers will have a strong purchase incentive, since our ‘Buy, Get, Give’ promotion puts the price of premium Idaho® potatoes well under the price of non-Idaho potatoes or retail competitors’ potatoes.”
In a limited test program last year, a joint Idaho® potato and Country Crock® promotion drove growth in both volume and sales for potatoes, the most cooked dish with Country Crock® (after spreading on toast). This year, the new “Buy, Get, Give” promotion is receiving significant marketing support that includes mixed signage nationwide, a national FSI, and a new Country Crock® television commercial featuring a mashed potatoes dish.
To participate in the “Buy, Get, Give” 2015 promotion, retailers should contact their Idaho Potato Commission representative or call (208) 334-2350.
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About the Idaho Potato Commission
Established in 1937, the IPC is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states.
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Source: Idaho Potato Commission
