EAGLE, ID, February 10, 2010 – The Idaho Potato Commission (IPC) recently debuted its newly enhanced Website, which includes innovative as well as improved resources for consumers, retailers, foodservice professionals and industry members. /p>
“We are proud to be ‘spud central’ for home cooks and potato pros, alike,” said Frank Muir, President/CEO, IPC. “Whether you’ve come to our site for personal or professional purposes, visitors to www.idahopotato.com will enjoy its fresh, easy-to-navigate layout which has hundreds of recipes, tips, nutrition information, industry news and even a kids’ page.”
Understanding the critical need to immediately capture the attention of a variety of online audiences, the IPC’s design firm, Foerstel, based in Boise, ID, updated the IPC’s Website homepages with rotating banners highlighting timely news readily available for consumers, retailers, foodservice operators and industry members.
With recipes as the #1 traffic driver to the site, there is now a primary homepage spot which showcases a different, seasonal recipe each day. In order to help promote the IPC’s rich 500+ recipe database, Foerstel created an engaging homepage application for the consumer and foodservice Websites that actually lists the top ten recipes viewed during the week, chef endorsements as well as answers to frequently asked questions.
Retailers looking to pump up their potato sales have a dedicated Website loaded with resources and tools they can download. Information on promotions like the IPC’s Potato Lover’s Month Retail Display Contest, POS kits, a handy size guide and the new Shippers/Processors directory are all readily available in one convenient location.
The Idaho potato foodservice industry also has its own Website with an exciting, new addition: Dr. Potato, a blog written by the IPC’s resident “potato doctor” Don Odiorne, VP Foodservice, IPC. Visit the foodservice site to submit questions and view Dr. Potato’s recent diagnoses. Both commercial and non-commercial operators looking for innovative ideas for enhancing their menus can easily peruse recipes, view “how to” videos, secure the latest Shippers/Processors directory as well as read (and subscribe to) the IPC’s quarterly newsletter, The Rave Review.
The IPC’s industry relations area of the site shares the latest news pertinent to growers, shippers and processors. It features a subscribe link for the IPC’s industry-focused e-mail newsletter, The Idaho Edge, as well as acreage reports, research articles, historical harvest photos and a poignant video, Potato Farmer Poetry, which honors generations of Idaho potato farmers. In addition, the IPC has updated its licensing Website with easy-to-follow, step-by-step instructions detailing how to obtain and properly use the “Idaho” potato and “Grown in Idaho” seals. These federally registered Certification Marks protect the Idaho potato brand by ensuring potatoes and potato products showcasing the seals were, in fact, grown in Idaho.
For easy-to-share Idaho potato-inspired news, the IPC revamped its newsroom to include user-friendly press releases with downloadable multimedia content – important elements that fulfill the timely needs of news professionals.
The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research. The Commission also protects the use of the “Idaho” potato and “Grown in Idaho” seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho.
Source: Idaho Potato Commission
