“I dunno” aren’t the words you want to hear when asking if the potatoes for sale are from Idaho as depicted in a scene in the Idaho Potato Commission’s new TV commercial.
Eagle, ID – Genuine Idaho® Potatoes are a hot commodity as depicted in the Idaho Potato Commission’s (IPC) new television commercial, Knock Offs. A few shady characters are shown trying to pawn their potato products off as genuine Idaho Potatoes. However, the astute customers aren’t falling for the “I dunno” brand — underscoring the message you need to look for the ‘Grown in Idaho’ seal to be certain you’re purchasing genuine Idaho Potatoes.
Boise State University football fans got a sneak peek of the ad when it aired during their first game of the season at Georgia Southern and then again when the Broncos played Washington State at the end of September. For the rest of the country, the commercial began airing Monday, October 28.
“Protecting and promoting the ‘Grown in Idaho’ seal is the Commission’s greatest responsibility,” said Jamey Higham, President and CEO, IPC. “Every major marketing initiative we launch, like our TV ad, either introduces new customers to the seal or reminds loyal purchasers to always look for the seal. Knocks Offs reminds customers to look for the seal when purchasing any potato product.”
The commercial is currently airing on Discovery, ESPN, Food Network, HGTV, History, the Hallmark Channel, ID, TBS and TLC as well as on Max, Warner Brothers Discovery Streaming, Hulu, Disney+, and Tubi Streaming networks. Part of the streaming schedule starting on November 11 is a month long sponsorship of the popular Warner Brothers Discovery Streaming show, Guy’s Grocery Games hosted by Guy Fieri. The IPC television campaign will continue to run through April 2025.
In addition, the spot will air around key holidays (e.g. Thanksgiving, Christmas, New Year’s, Valentine’s Day and Easter) in YouTube programming targeting Idaho Potato buyers.
About The Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous ‘Grown in Idaho®’ seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® Potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® Potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiates them from potatoes grown in other states. For more information, visit www.idahopotato.com.
