Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands

Idaho Falls, ID – On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.    

The ads were collectively titled “A New Twist” and featured an innovative new potato recipe based on two well-known potato dishes, Baked Potatoes and Scalloped Potatoes.  Research has shown that younger consumers are looking to update their parent’s recipes by adding new presentation and flavor profiles to traditional dishes.  Potandon leveraged that research by adding exciting new flavors and a unique look to these recipes.  Potandon Marketing Manager Barbara Keckler was the creative force behind this campaign bringing the conceptual ideas and recipe creation.

Potandon Produce’s winning partnership with IE Productions goes back several years, with an award in 2013 for Potandon’s cookbook, The Culinary Guide to Klondike Potatoes, and in 2012 for its innovative Green Giant® Fresh Social and Sustainability ad campaign.

About Potandon Produce L.L.C.

Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant® brand for fresh potatoes and onions in North America, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer.  Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant® Fresh program visit www.greengiantfresh.com.

About I.E. Productions

I.E. Productions is a Strategic Marketing Firm located in Idaho Falls, Idaho that specializes in the development and implementation of custom marketing tools for a wide variety of organizations. The company has been a leader in the industry for over 18 years producing award winning Audio, Video, Graphics, Web Design, Sports Marketing and Live Event Planning for a variety of regional and national clients. Company President Chad Hammond formed I.E. Productions in 1996 with a marketing background and overall vision that ensures each customer the largest return on investment for their project. Chad manages the team’s national and international clients and oversees a variety of custom tailored marketing campaigns each year. To contact I.E. Productions email chad@ieproductions.com or call 208-528-9593.

Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©2013 General Mills

Klondike Rose, Klondike Goldust and related characters are trademarks of Sunrain Varieties LLC – used under license. ©2013 Sunrain Varieties LLC.

Source: Potandon Produce L.L.C.