How to Use Health Claims and Benefits in Your Fresh Produce Marketing (Without Breaking FDA Rules)
June 19, 2025 | 1 min to read
Health-conscious, active lifestyle shoppers are hungry for more than just fresh fruits and vegetables — they want to know how produce supports their well-being. For fresh produce marketers, this presents a huge opportunity to communicate the natural benefits of your products.
But before you start promoting your apples as “heart-healthy” or your spinach as a “superfood,” it’s crucial to understand how to talk about health in a way that is both compelling and compliant with FDA regulations.
Here’s how to do it right.
Understand the Three Types of Claims Recognized by the FDA
When it comes to marketing fresh produce, there are three main types of claims you need to understand:
1. Nutrient Content Claims
These describe the level of a nutrient in a food — such as “high in vitamin C” or “low in sodium.” These claims must meet specific FDA definitions.
To read more, please visit DMA Solutions.