How Tech Innovations are Revolutionizing the Fresh Produce Landscape
May 29, 2025 | 1 min to read
This year, discussions about technology and AI in agriculture are thriving, highlighting their transformative impact on the fresh product industry. A key advancement is data-driven irrigation, allowing farmers to tailor water needs for individual plants rather than using a “one size fits all” approach. This precision helps conserve water and enhances plant quality, ultimately leading to more consistent, high-quality food. Embracing these innovations can significantly benefit agricultural businesses, though caution is advised before full adoption.
This year, we are seeing more and more conversations surrounding technology and AI use within agriculture, and how these new tools are transforming the fresh product industry. We’ve rounded up some points to consider with regards to what this means for our industry, how tech can benefit your ag business, and some cautions to note before diving into the new tech scene.
Optimization with Data Driven Irrigation
One of main advances we are seeing implemented throughout the industry is data driven irrigation. With real-time, field and plant level data detection and analytics, farmers have the opportunity to adjust irrigation levels and water needs of each plant. This is important to not only conserve water but also to tend to the needs of individual plants rather than with the “one size fits all” mentality. For example, one stalk of celery might be fully hydrated while another is lacking in water retention. Not watering one or overwatering another can change the flavor profile and quality of the plant. So, the use of this new data-based irrigation practice helps take some of the guessing out of farming and enable growers to have more confidence in their crop, which will ultimately help provide more consistent high-quality food!
To learn more, please visit DMA Solutions.