Garden Gove, CA – House Foods, a premium tofu purveyor since 1983, is pleased to announce a collaboration with DreamWorks Animation for its upcoming movie, Kung Fu Panda 3, in theaters January 29, 2016. The strategic alliance will allow House Foods to feature the Kung Fu Panda 3 characters in promotion of its tofu product line as well as limited time inclusion on packaging. This is not the first time House Foods has worked with DreamWorks Animation; past similar collaborations include How To Train Your Dragon 2, The Croods, Madagascar 3: Europe’s Most Wanted and Kung Fu Panda 2.
House Foods’ Kung Fu Panda 3 campaign begins January 8, 2016 and will run until February 28, 2016. Promotional components for consumers to look out for include:
- Special Tofu packaging with characters from Kung Fu Panda 3.
- In-Theater ads on 675 screens in the LA, SF, and NY area theaters.
- Full wrap bus ad in SF and partial bus ad in NY, a billboard ad in LA.
- Print ads in free consumer magazines in LA and NY.
- Promotions on both House Foods and Kung Fu Panda 3 websites and social media.
- Posters and POP distribution at retail stores.
- In-store food demonstrations, key chain giveaways, and online coupon.
“House Foods’ is excited to continue a great relationship with DreamWorks Animation for its Kung Fu Panda 3 film. As previous collaborations have been extremely successful, we hope to continue developing heightened tofu awareness to a younger audience through fun characters, family-friendly films and the upcoming House Foods’ promotions,” says Yoko DiFrancia, Manager, PR & Marketing of House Foods.
Kung Fu Panda 3 is the exciting third chapter of the fun Kun Fu Panda trilogy. When Po's long-lost panda father suddenly reappears, the reunited duo travels to a secret panda paradise to meet scores of hilarious new panda characters. But when the supernatural villain Kai begins to sweep across China defeating all the kung fu masters, Po must do the impossible-learn to train a village full of his fun-loving, clumsy brethren to become the ultimate band of Kung Fu Pandas.
House Food’s entire line of tofu includes their Premium Tofu, Organic Tofu, and Tofu Shirataki noodle substitute. Made exclusively with 100% US grown soybeans, all tofu products are Non-GMO Project Verified and Kosher certified.
For more information about House Foods and their products, visit www.house-foods.com.
About House Foods
Tofu specialists since 1983, House Foods Corporation is dedicated to providing the most affordable, highest quality and widest range of the freshest Tofu products. In addition to Tofu products, the company produces No. 1 Shirataki brand, Tofu Shirataki. Most recently, House Foods Organic Firm Tofu was chosen by Prevention Magazine as one of Prevention’s 100 Cleanest Packaged Foods for 2014. The company uses only non-genetically modified (non-GMO) soybeans grown in the USA. All House Foods Tofu and Tofu Shirataki products are Non-GMO Project Verified, and certified gluten-free and Kosher. House Foods’ commitment to protecting the environment is evident by its solar-powered California facility. In 2012 El Burrito Mexican Food Products, Inc., a leading healthy vegetarian Mexican food brand, joined the House Foods Group. For more information visit www.house-foods.com.
Source: House Foods