Garden Gove, CA – House Foods, a premium tofu purveyor since 1983, unveiled a new look for the category- leading Tofu Shirataki noodles. Beginning October 1, the noodles will feature branding from NBC’s The Biggest Loser to encourage consumers to eat consciously and get in shape like the contestants on the show.
“The Biggest Loser has been integral in showing Americans how to eat better,” said Yoko DiFrancia, Manager of PR and Marketing, House Foods. “House Foods is thrilled to join The Biggest Loser to encourage a diet-friendly lifestyle.”
House Foods Tofu Shirataki noodles are made from blending the flour of the Konnyaku – a member of the Asian yam family – with tofu. The noodle contains only 10 calories and 3 g of carbs per 4 oz serving (compared to approximately 180 calories in 4 ounces of regular noodles or pasta). House Foods’ Tofu Shirataki noodles provide a good amount of fiber (2g per serving) and are an easy replacement to virtually any high calorie pasta dish.
Twenty former athletes, including NFL players and Olympic gold medalists, aim to change their lives on the 16th season of NBC's hit franchise The Biggest Loser: Glory Days, airing Thursdays at 8/7c. This season, the contestants are working with new trainers Jessie Pavelka and Jennifer Widerstrom, as well as veteran trainers Dolvett Quince and Bob Harper. Alison Sweeney has also returned as host.
Beginning mid-October, you can find recipes featuring House Foods Tofu Shirataki noodles on BiggestLoser.com. House Foods’ portfolio of products includes: Premium Tofu, Organic Tofu, Bulk Tofu and Tofu Shirataki noodle substitute. Made exclusively with 100% U.S. grown soybeans, all products are Non-GMO Project Verified and gluten-free certified.Tofu Shirataki noodles are available at top retailers nationwide. For more information about House Foods and its products, visit www.house-foods.com.
© 2014 NBC Studios & Reveille LLC; The Biggest Loser is a trademark of Reveille LLC and its related entities, and is used under license. All rights reserved.
The Biggest Loser is licensed by Universal Partnerships & Licensing in association with Shine America, the producers of The Biggest Loser.
About House Foods
Tofu specialists since 1983, House Foods Corporation is dedicated to providing the most affordable, highest quality and widest range of the freshest Tofu products. In addition to Tofu products, the company produces No. 1 Shirataki brand, Tofu Shirataki. Most recently, House Foods Organic Firm Tofu was chosen by Prevention Magazine as one of Prevention’s 100 Cleanest Packaged Foods for 2014. The company uses only non-genetically modified (non-GMO) soybeans grown in the USA. All House Foods Tofu and Tofu Shirataki products are Non-GMO Project Verified, and certified gluten-free and kosher. House Foods’ commitment to protecting the environment is evident by its solar-powered California facility. In 2012 El Burrito Mexican Food Products, Inc., a leading healthy vegetarian Mexican food brand joined the House Foods Group. For more information visit www.house-foods.com.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal’s consumer product licensing, film, home entertainment and television promotions, and corporate alliances for Universal’s theatrical, home entertainment, television, theme parks and stage productions. This dedicated division is also responsible for monetizing the company’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About Shine America
Shine America is the U.S. division of Shine Group, an award-winning global production and distribution organization with 27 production companies across 11 countries. Shine America is a leading television studio that creates inspired and compelling programming including current unscripted series MasterChef (FOX), MasterChef Junior (FOX), The Biggest Loser (NBC), Minute to Win It (GSN), The Face (Oxygen), Restaurant Startup (CNBC), Fake Off (TruTV) and Aloha Vet (Nat Geo Wild). Scripted series include Peabody Award-winning The Bridge (FX), as well as upcoming dramas Gracepoint (FOX) and Utopia (HBO).
Shine America incorporates several divisions including unscripted format label Ardaban, which develops and distributes original content to the U.S. marketplace including series Beat The House (HGTV) and The One That Got Away (TLC). The global Shine 360 division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine Group’s distribution arm, Shine International, distributes Shine America’s extensive library of programming and formats to more than 150 countries.
Source: House Foods
