Porterville, CA –Berry, Senior Account Manager for Homegrown Organic Farms, will retire May 31, 2019, after decades of service to the produce industry. After joining the company in 2015, Berry contributed heavily, helping to cultivate significant direct-to-retail relationships within the company’s citrus category and beyond.
Craig Morris, Citrus Category Director, said of Berry, “Fred brought savvy business acumen and extensive knowledge of the industry to the Homegrown team. He will be greatly missed as he enters into this new retirement chapter.”
Berry earned his B.S. degree in Agriculture Economics & Business Management from University of California, Davis, and was a member of the California Agricultural Leadership Program—Class 20. Prior to his time with Homegrown, Berry worked with Mulholland Citrus as their Director of Marketing. He has also maintained direct relationships with industry boards and affiliations such as California Citrus Mutual and California Fresh Fruit Association.
Berry’s contributions to Homegrown Organic Farms and the ease with which he exuded the company’s Mission, Vision, and Values will be missed. His legacy can be considered a new standard of excellence for industry rookies.
ABOUT HOMEGROWN ORGANIC FARMS — Located in Porterville, in California’s San Joaquin Valley, Homegrown Organic Farms is an organic fresh produce marketing company representing over 5,000 acres of organic produce. The company was started in 1998 by John and Cindy France.
