Heritage Reserve Navel Oranges Completes A Successful Season

LINDSAY, CALIF. – Heritage Reserve Navel Oranges offered quality volume despite the early season freeze and finished off the season with new customers and high praise from consumers.

Damaging frosts across California orchards late last year threatened many citrus growers this season. Despite the cold weather, the naturally-colored Heritage Reserve Navel Oranges, grown by LoBue Citrus, remained consistent with exceptional flavor and quality volume. Select retailers in the United States carried Heritage Reserve from February through May.

Heritage Reserve navel oranges are taste-tested daily, graded tightly for optimal flavor and packed to order. The Heritage Reserve program was supported with high graphic packaging, point of sale materials (POS), merchandise bins, blogger partnerships and social media. Quick response (QR) codes on packages link to a video where LoBue family members talk about the history of the legacy groves and why they produce such a consistently flavorful navel orange.

Heritage Reserve navels are grown in a unique sub-section of California’s renowned Central Valley citrus growing region. These groves date back to 1898 to the original Washington-variety bud wood and have never been replanted.

About LOBUE CITRUS

Founded in 1934, LoBue Citrus (formerly LoBue Bros.) is a third-generation, full-service grower, shipper and packer of citrus products, including navel oranges, specialty citrus, lemons and juice.

Source: LoBue Citrus