Orlando, FL – Healthy Family Project will close out 2022 with more than $238,000 raised through retail and digital cause marketing programs pushing the total raised since 2002 to more than $7.5 million for charities that support families. The organization leveraged social media, video content and digital shopper marketing to reach nearly 30 million families this year.
“The Healthy Family Project team strives to stay ahead of trends in the cause marketing space by continuously reviewing and analyzing new ways to share the healthy eating message with families,” said John Shuman, founder Healthy Family Project and president Shuman Farms. “As the first cause marketing organization in the produce industry, our experience spans twenty years. We continue to reinvent our programs and promotions as the marketing landscape shifts.”
2022 donations will fund 1.9 million meals through Feeding America food banks, 24 grants for military kids and impact the accessibility to fresh fruits and vegetables in schools through a $26,000 donation to the International Fresh Produce Association’s Foundation for Fresh Produce.
In 2022, Healthy Family Project had more than 1 million website visits to healthyfamilyproject.com, visibility in 3,189 grocery stores across the U.S., surpassed 40,000 unique worldwide downloads of the Healthy Family Project podcast, produced 14 Live cooking classes and embarked on a robust TikTok campaign.
Retail campaigns in 2022 included Publix, Associated Wholesale Grocers Springfield Division, Military Produce Group, and Lowes Food Stores. Highlights from 2022 retail campaigns include omnichannel signage, exclusive cooking classes for Military families, ecommerce and Produce for Kids Saturdays encouraging kids to try new fruits and vegetables in Harps Food Stores.
“In 2022, we continued to align with brand partners that believe in the importance of making an impact in the world and communities where their products are sold,” said Trish James, vice president Healthy Family Project. “We take great pride in the results we deliver for our partners through cause marketing efforts that boost brand awareness while making a difference.”
