Ottawa – Half Your Plate is proud to launch the second part of a new series of instructional cooking videos geared at educating consumers on how to select, store and prepare popular vegetables. Each video features a unique recipe created by Chef Michael Smith and shows the basics of preparing produce. The video series features tomatoes, potatoes, celery, cucumbers, creamer potatoes, butternut squash, brussels sprouts, and mushrooms. The final five videos have been launched today at www.halfyourplate.ca.
“I’m passionate about teaching simple cooking methods that can dramatically amp up your food lifestyle. Our Half Your Plate videos prove that healthy cooking is not hard cooking,” said Chef Smith. “Eating lots of fruits and vegetables everyday remains one of the single most powerful lifestyle choices you can make!"
The Half Your Plate program is managed by the Canadian Produce Marketing Association (CPMA) in partnership with the Canadian Cancer Society, Heart and Stroke Foundation of Canada, and Canadian Public Health Association. A simple message, Half Your Plate encourages Canadians to make healthier meal choices without measuring, one meal at a time. The interactive Half Your Plate website is a one-stop-shop for recipes, print resources, and videos all about fruits and vegetables.
“One of the major barriers to healthy eating is a lack of proper food skills,” stated Rick Alcocer, Chair of the CPMA Marketing Committee and Senior VP of Fresh Sales for Duda Farm Fresh Foods. “An essential step to developing food skills, quick educational videos are the perfect way to give Canadians the confidence to try new meals in the kitchen and live a healthier life.” The following videos are available today at www.halfyourplate.ca:
Half Your Plate with Chef Michael Smith: Baby Potato Hodge Podge
Half Your Plate with Chef Michael Smith: Slow Cooker Mushroom and Spinach Stew
Half Your Plate with Chef Michael Smith: The Ultimate Stuffed Potato
Half Your Plate with Chef Michael Smith: Pan Roast Brussels Sprouts
Half Your Plate with Chef Michael Smith: Cinnamon Roast Butternut Squash and Apples
Half Your Plate will also be hosting a Twitter Party to kick off the series on September 13th at 9pm ET with Chef Smith and Food Bloggers of Canada and prizing courtesy of Breville Canada. More information is available here.
CPMA would also like to thank their sponsors for making these videos possible: BCfresh, Duda Farm Fresh Foods, Highline Mushrooms, the Little Potato Company, Ontario Greenhouse Vegetable Growers, RedSun Farms, and the United Potato Growers of Canada and Canadian Horticultural Council.
Source: Canadian Produce Marketing Association
