Growers Express Continues Innovating Exciting New Green Giant Fresh Items

Salinas, CA – Following the popularity of the original Cauliflower Crumbles®, Growers Express has added to their paleo friendly line yet again. These tasty creations are sure to spark healthier lifestyles.

Introducing new Cauliflower Crumbles® “Fried Rice” Blend, and Sweet Potato & Cauliflower Crumbles®. These unique mixes can be prepared in a variety of ways and used in countless dishes as seen on greengiantfresh.com.

“Our Cauliflower Crumbles line makes healthy meals effortless. Time starved consumers can easily create their own culinary masterpieces using our Crumbles line as the platform,” said Jennifer Fancher, vice president marketing. She added, “Green Giant™ Fresh has inspired a paleo food revolution with Cauliflower Crumbles and we carry on that tradition with these new Next Gen items.”

Using the same patent pending process, the Green Giant Fresh Crumbles products stay fresher and whiter longer and outpace sales of competitive offerings by more than 50% at stores. Green Giant Fresh Crumbles products are 100% all-natural vegetables, GMO-FREE, gluten-FREE and paleo friendly.

In addition to the new Crumbles line extensions, Growers’ is also launching Sweet Potato Noodles, a tasty and nutritious replacement for pasta or starchy white potatoes. These new vegetable noodles can be used in everything from cold salads to hot entrees and have a 14+ day shelf life. Green Giant Fresh will showcase these items—and more—at the PMA Fresh Summit show in Orlando later this week.

About Green Giant™ Fresh

Green Giant™ Fresh is the number one brand in North America, offering the most complete line of fresh vegetables covering every major vegetable category with their 200+ products. As the leading category expert, Green Giant Fresh is committed to providing innovation and leadership in produce aisles one category and one customer at a time.

As the only fresh produce brand featuring Box Tops for Education™ clips, Green Giant Fresh has contributed over $1.9 million to this worthy cause that benefits America’s K-8 schools nationwide. Box Tops clips can be found on over 100 of their products.

Related Websites: GrowersExpress.com & GreenGiantFresh.com

Source: Green Giant™ Fresh