Greg Cyr Appointed CEO of San Diego Farms

San Marcos, CA – San Diego Farms (Fresh Origins®, BrightFresh® Microgreens) announced the appointment of Greg Cyr as Chief Executive Officer, succeeding Norma St.Amant, who is retiring after decades of service to the company. Cyr brings with him over 25 years of leadership experience in the consumer-packaged goods industry, with a focus on the produce and grocery sectors.

Having served some of the country’s most notable brands, he brings extensive expertise in management, sales, marketing, and wholesale distribution.

“This is an extraordinary time to join San Diego Farms,” said Cyr. “With its trusted brands and unmatched product quality, the company is well positioned for accelerated growth. I look forward to helping drive the momentum while ensuring we continue delivering exceptional value to our partners.”

“Greg brings a powerful combination of experience, leadership, and innovation that make him the right leader to propel the company forward”, said Matthew Garff, Chairman of the Board of Directors at San Diego Farms. “His strategic approach and operational expertise will play a key role in expanding capabilities and elevating the customer experience.”

Under Cyr’s leadership, San Diego Farms will continue to strengthen its mission as the nation’s leading grower and supplier of microgreens, edible flowers, and specialty produce items.

About San Diego Farms:

Fresh Origins®

Fresh Origins® is the nation’s leading grower and supplier of microgreens, edible flowers, and specialty produce items. With an unwavering commitment to quality, sustainability, and innovation, Fresh Origins® produces vibrant, flavorful, and nutritious products grown in an ideal climate. We proudly support chefs and foodservice professionals by providing ingredients that push the boundaries of creativity and flavor.

For more information about Fresh Origins®, visit www.freshorigins.com or follow Fresh Origins® on Instagram @freshoriginsmicrogreens.

BrightFresh® Microgreens

BrightFresh® Microgreens is the leading provider of premium microgreens on the West Coast, offering a diverse selection of nutrient-rich, versatile produce. With a strong commitment to sustainability and health, BrightFresh® Microgreens are grown with care and dedication to quality, ensuring the freshest and most flavorful products reach customers nationwide.

For more information about BrightFresh® Microgreens and its products, visit www.brightfresh.com or follow BrightFresh® on Instagram @brightfreshmicrogreens.