Newport Beach, CA— GreenFruit Avocados, a fully integrated avocado grower and shipper, has announced the addition of produce industry veterans Lisa Cabuto and Dave Culpeper to its sales team. As senior sales representative and senior account manager respectively, the two will leverage their industry expertise and connections to help the company continue its exponential growth. The hiring, along with a recent move to a larger facility in Newport Beach, are part of GreenFruit’s aggressive expansion strategy and will enable the company to maintain the high-quality service for which it is known.
“Lisa’s customer focus, work ethic and charismatic personality will make her a tremendous addition to our team,” said Kraig Loomis, the company’s sales manager. “The strong business relationships she has built with Mexican grower-shippers over the course of 25 years in the produce business will also provide the company with fresh insight on how to collaborate most effectively with all of our U.S. and international partners.”
Cabuto began her career by advancing through multiple positions at the Los Angeles Wholesale Produce Market. Most recently she was a buyer for Northgate Gonzalez Markets, where she played a pivotal role in orchestrating direct programs with many grower-shipper partners.
“We are well positioned as a vertically integrated avocado grower and packing house,” said Dan Acevedo, director of business development at GreenFruit Avocados. “But to have someone as uniquely qualified as Dave Culpeper bring his talents to our organization and assist with our continued growth is very humbling.”
Culpeper’s roots in agriculture go back to his early days in Escondido, CA, where his father managed several citrus and avocado ranches. After serving in the United States Air Force, he was the first employee at West Pak Avocado, and spent more than 30 years at the company building its sales infrastructure and developing its international operations in Mexico and Chile.
“As we continue to grow as a global company, we know that the people who represent GreenFruit Avocados will be instrumental in our success,” said Brian Gomez, company president and founder. “We are extremely pleased to have Lisa and Dave as part of the GreenFruit sales team.”
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About GreenFruit Avocados:
GreenFruit Avocados is a direct supplier of Mexican Hass avocados. As a fully integrated avocado supplier, the company specializes in growing, packing, shipping and marketing avocados worldwide. GreenFruit has state-of-the-art facilities in Uruapan, Michoacán, Mexico, and Newport Beach, California. USA. Founded and operated by agriculture industry veterans, the company develops customized programs to meet each customer’s unique needs. For more information on GreenFruit Avocados, please email sales@greenfruitavocados.com or call 949.251.0963.
