Salinas, CA – Green Giant Fresh rolls out new Cauliflower Crumbles in U.S. and Canada, offering consumers a convenient new way to enjoy cauliflower.
“Cauliflower is on-trend and in demand; chefs and consumers, alike, are finding delicious new ways to use this popular vegetable,” said Director of Marketing, Jennifer Fancher. “Our uniquely processed, ready-to-use Cauliflower Crumbles take all the prep out of this healthful ingredient,” Fancher continued. “They can be steamed right in their package and are versatile enough to be used in a variety of dishes and applications, including roasting, baking, sautéing and mashing.”
In addition to the time-savings value and consumer appeal of Cauliflower Crumbles, our patent-pending process provides the perfect paleo friendly, gluten free ingredient, while extending shelf life and preventing discoloration. This extended shelf life and consistent color make this product attractive to retailers; and the value-added convenience of Crumbles is enticing to time-starved consumers by making family meals easy and nutritious.
“Green Giant Fresh remains committed to delivering innovative new products that make meal preparation and vegetable consumption easy, delicious and healthy” said Fancher. “Initial feedback from retailers and consumers has been positive, and we look forward to providing this unique product to consumers.”
About Green Giant™ Fresh
Green Giant Fresh is the fastest growing brand in produce with over 300 branded items, and offerings in the majority of the top main vegetable categories. As a leading category expert in fresh produce, Green Giant Fresh is committed to upholding the high standards that our customers and consumers have come to expect. Green Giant Fresh is the only fresh produce brand featuring Box Tops for Education™ clips, an important earnings program that benefits America’s K-8 schools. Box Tops clips can be found on nearly 200 Green Giant Fresh products. Green Giant Fresh is managed by Growers Marketing, LLC, a California-based company. Related website: greengiantfresh.com.
Source: Green Giant™ Fresh
