Green Giant Fresh Is A Finalist In The PMA Fresh Summit Sensory Contest
October 2, 2014 | 2 min to read
Salinas, CA – During their first year participating, Green Giant™ Fresh has been named one of the top 10 finalists in the PMA Fresh Summit Sensory Experience Contest with their Cauliflower and Avocado Croquette with Avocado and Honey Dijon Aiolis. Each year participants are given the opportunity to showcase their products through an innovative recipe that is critiqued by key buyers, industry experts, local kids and Fresh Summit attendees. “Buyers’ Choice” and “Kids’ Choice” winners are selected based on taste, touch, smell, and overall experience.
Director of Marketing, Jennifer Fancher stated, “We are thrilled to be one of the 10 finalists being sampled by the judges at Fresh Summit. Year after year we challenge ourselves to be on trend with consumer preferences and the current food marketing movement. Opportunities like this contest reinforce our efforts to elevate Green Giant™ Fresh as an innovative brand. We are always looking for new ways to revitalize traditional categories and make vegetables fun to eat!”
About Green Giant™ Fresh
Green Giant Fresh is the fastest growing brand in produce with offerings in all top 20 main vegetable categories. Green Giant Fresh is the leading Category Expert in the main vegetable category as evidenced by its 2013 Category Captain award through Progressive Grocer. Green Giant Fresh is the only fresh produce brand featuring Box Tops for Education™ clips, the nation’s most important cause marketing program. Box Tops coupons can be found on over 175 Green Giant Fresh products. Green Giant Fresh is managed by Growers Marketing, LLC, a California-based company.
Source: Green Giant™ Fresh