Grapes From Mexico Announces Results Of 'Snack On!' Campaign

COSTA MESA, Calif.  – With the completion of its first fully-integrated marketing campaign in the U.S., Grapes from Mexico is proud to announce that its “Snack On!” campaign far exceeded program goals for consumer engagement and brand exposure.

The campaign included Trade and Consumer elements and was supported with a power-packed marketing program featuring an online sweepstakes with weekly prizes on the brand’s microsite and Facebook page, online advertising, targeted email marketing and influential blogger outreach. Key results include:

* Over 40,000 Sweepstakes Entries

* Over 28,000 Microsite Page Views

* Over 5 Million Online Media Impressions and still growing

“We’re thrilled with the results of the Snack On! campaign and the consumer engagement we have started to build through our social media presence and website,” said Juan Laborin, General Director of the Asociación Agricola Local de Productores Uva de Mesa (AALPUM), the local association of table grape growers in Sonora, Mexico. “We look forward to another successful season next year and building on the positive momentum we’ve started for the brand and our growers,” said Laborin.

For more information, visit GrapesFromMexico.com.

About Grapes from Mexico

Grapes from Mexico are grown in two dedicated regions in Sonora, Mexico under the highest quality standards. In fact, 100 percent of the vineyards are certified in “Good Agricultural Practices” and growers are committed to the utmost freshness and quality, as well as responsible growing practices including a smaller carbon footprint and world-class water conservation practices. Available in multiple varieties, Grapes from Mexico are 100 percent farm-packed, and the product is on its way to market the day after it’s picked for optimum freshness and flavor. Grapes from Mexico have a limited season from springtime to mid summer.

Source: Grapes from Mexico