Let’s face it. The grapefruit is cumbersome and often sour. Also, it can kill you.
So of course Stewart and Lynda Resnick decided it will be their next celebrity plant product. The Californians and their company, the Wonderful Co., have made a lot of money turning unassuming agricultural commodities into well-known brands, most famously the pomegranate and the mandarin. They think their magic can work on the grapefruit, a hybrid born in Barbados in the 17th Century and often derided since.
“We really do have a chance to change the future of red grapefruit,” said David Krause, president of the company’s citrus business from an office in Mission, Texas, down the road from groves blooming with fragrant golden orbs. “We love it, we think consumers will too if they’ll try it — just try the stuff.”
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