Wenatchee, WA—CMI Orchards proudly announces the successful completion of an exceptional Ambrosia Gold® apple harvest, marked by unparalleled flavor, vibrant color, and a superb eating experience. Rochelle Bohm, Vice President of Marketing at CMI, underscores that Ambrosia apples consistently secured a top-three position in total branded apple sales for over a decade. As a proven and popular choice, CMI’s Ambrosia Gold® apples set the gold standard within the Ambrosia apple category.
“The very best Ambrosia—the cream of the crop—are meticulously selected and packed under our exclusive Ambrosia Gold® label,” Bohm states.
CMI’s Ambrosia Gold® roots come from the legacy of the McDougall family, who pioneered the introduction of Ambrosia apples in the USA. These apples quickly gained popularity, thanks to their sweet honey flavor, delicate flesh, and resistance to browning. Today, Ambrosia ranks as the 9th best-selling apple in the USA, encompassing all conventional and specially licensed apple varieties and brands.
The opening of the patent in 2017 allowed other growers to join the Ambrosia apple family, contributing to its growth. Bohm addresses a common question, asking: what’s the difference between Ambrosia and Ambrosia Gold®? “The answer is simple: the Ambrosia Gold® label was introduced to distinguish CMI’s own as a premier offering from regular Ambrosia in the market, ensuring consumers get the very best Ambrosia experience. The label is exclusively available from CMI.”
According to Nielsen Data covering the latest 52 weeks ending on 11/4/23, CMI now commands a 50% share of the total Ambrosia market volume—meaning sourcing premier Ambrosia Gold® is more important and accesible than ever, explains Bohm. CMI’s Daisy Girl Ambrosia Gold® leads the organic Ambrosia category, making up an impressive 11% of the total organic Ambrosia sales (excluding private label).
“The McDougalls firmly established Ambrosia Gold® as a retail staple across America,” adds Bohm. “Top retailers recognize the ‘McDougall difference’ and embrace the opportunity to feature Ambrosia Gold® year-round—available in both conventional and organic options.”
With this season’s exceptional harvest, CMI invites retailers to elevate their offerings with Ambrosia Gold®, an apple that promises to delight consumers with every bite. “Sales figures speak for themselves: Ambrosia Gold® consistently delivers robust sales, solidifying its position as a favorite among both consumers and retailers alike.”
About CMI Orchards
CMI Orchards is one of Washington State’s largest growers, shippers and packers of premium quality conventional and organic apples, pears, and cherries. Based in Wenatchee, WA, CMI Orchards delivers outstanding fruit across the U.S.A. and exports to over 60 countries worldwide.
