Bronx, NY – International sourcing specialist, Global Bloom, is pleased to announce the launch of their new consumer brand, Bloom Fresh, and the rollout of the corresponding informational website.
Bloom Fresh is the culmination of years of relationships with growers around the world and selection of only the highest quality products, including year-round fresh pomegranate arils.
The management of Global Bloom believed there was a gap in the marketplace with a lack of consistently branded products. This presented an opportunity to create a dependable brand for retail customers and make a connection with consumers that would help them find great products during every shopping experience – Bloom Fresh.
Director of Marketing, Dijana Ilieva remarked, “The Bloom Fresh brand is meant to capture the excitement of fresh, healthy products with iconic design elements that feel modern and evoke a sense of quality. Our packages contain nutrition information and also share brief information about how we support local communities.” That same sense of excitement carries over into the new Bloom Fresh website found at www.bloomfreshproduce.com where consumers can use the zip code specific store finder to locate stores that carry Bloom Fresh products, peruse great recipes and also learn more about the Bloom Fresh story and growers that make these fresh products a reality.
Bloom Fresh branded products include pomegranate arils, endives, eggplant, clementines and aromatic herbs and are available at fine retailers throughout the Northeast region of the United States. To facilitate retail introduction and consumer awareness, Global Bloom will be working with regional food bloggers Mother Thyme, The Skinny Chef and Healthy.Delicious to share product information, recipes and giveaways through social media and blog posts.
Marty Cunningham, Business Development Manager commented, “We believe the time is right for a consumer brand that can reliably deliver a variety of high quality products and the opportunity to connect growers and consumers.” Cunningham continued, “Our company motto is ‘always in-season’ and our goal is to offer typically seasonal products year-round, at competitive prices with consistent quality. Consumers are creatures of habit and we want to help create healthy habits with healthy products by always being on-shelf. We look forward to working with retailers around the country to introduce this brand and share the potential of Bloom Fresh.”
For more information on Bloom Fresh products, please contact Dijana Ilieva at 718-991-4700 or visit www.BloomFreshProduce.com.
Source: Bloom Fresh
