LOS ANGELES – Giumarra announces its first arrivals of Nature’s Partner Mystic Treat-branded grapes from Chile. The grapes are available from now until March.
“We have enjoyed success with our niche Mystic Treat offering for several years,” says Craig Uchizono, V.P. Southern Hemisphere for the Giumarra Companies. “We are happy to see increased volumes this season. The timing is really special for us due to the proximity of Valentine’s Day. We feel that promotional opportunities abound.”
Mystic Treat is an exceptionally sweet, crisp variety grown specifically for flavor. It has medium to large-sized berries. Its colorful label communicates the look and feel of a premium product. The grape is superb when eaten out of hand, but also pairs well with a variety of cheeses, nuts, and beverages.
“At a timeframe when consumers are still gathering for social events, Mystic Treat makes an excellent addition to the table,” says Kellee Harris, western region business manager for Giumarra. “Given the popularity of grapes with consumers, we’re excited to offer them a special new eating experience within the category.”
Mystic Treat is sold in fixed weight 2-lb. clamshells, with eight units per master case. Giumarra offers a variety of point-of-sale materials designed to promote the special flavor of Mystic Treat grapes at store level.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.”
Source: The Giumarra Companies
