LOS ALAMITOS, CA – When it comes to specialty produce, education is key, and the produce experts at Giant Eagle eagerly shared their knowledge about in-season tropical produce during a Frieda’s Produce University® event on Saturday, September 17. Produce team members were on-hand throughout the day to offer samples and helpful information about several tropical fruits during the chain-wide event.
Taking place from 10 a.m. to 4 p.m. at all Giant Eagle locations in Pennsylvania, Ohio, West Virginia, and Maryland, the open-house style event provided an opportunity for customers to see, touch, taste and ask questions about a variety unique and lesser-known tropical fruits.
Tropical fruit varieties offered included: Mangos, Sunrise and Maradol Papyas, Zululand Queen Baby Pineapples, Young Coconuts, and Brown Coconuts. Select stores also featured Rambutan (which is also known as “hairy lychee”, as it resembles the Lychee fruit). Giant Eagle’s produce managers showed shoppers how easy it is to bring the fresh taste of the tropics home.
“Educating shoppers about specialty produce is a step in the right direction towards Changing the Way America Eats Fruits and Vegetables,” said Karen Caplan, President and CEO of Frieda’s Inc. “Frieda’s Produce University® is a great way for our retail partners’ produce teams to connect and build relationships with shoppers, while positioning themselves as expert resources. Giant Eagle’s produce managers succeeded in accomplishing this.”
Each Frieda’s Produce University® session begins weeks in advance with produce manager training seminars, prior to the in-store event, to familiarize the teams with the featured products. Frieda’s marketing team provides in-depth information on each item, in addition to point-of-sale signage and informational brochures.
For more information, visit www.friedas.com/GiantEagle
Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments.
About Giant Eagle Inc.
Giant Eagle Inc. is one of the nation's largest food retailers and food distributors. Founded in 1931, Giant Eagle®, Inc. has grown to be the number one supermarket retailer in the region with 170 corporate and 58 independently owned and operated supermarkets in addition to 162 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com
Source: Frieda’s Inc.
