Get Ready For Hatch Chile Season With Frieda’s

LOS ALAMITOS, CA – Hatch Chiles from New Mexico are back in season from August through September. Frieda’s Inc. has guaranteed volume and good supply, and the expertise to assist retailers in a Hatch Chile roasting program.

“Chile pepper aficionados swear by these Hatch Chiles, and they’ll flock to the stores to snap them up,“ said Karen Caplan, President and CEO of Frieda’s Inc. “We have successfully helped many of our retail partners roast Hatch Chiles at their stores. Their shoppers look forward to Hatch season each year as a result.”

Exclusively grown in the Mesilla Valley near Hatch, New Mexico, these green chiles are well loved by “chile heads” for their robust flavor and zesty fragrance as they are roasted over an open flame. 

Frieda’s will offer 3 heat levels of Hatch Chiles–mild, medium, and hot—in 25 lb. cases.

To inquire about Frieda’s Hatch Chile Program, please call (714) 826-6100 today.

About Frieda’s Inc.

Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.

Source: Frieda’s, Inc.